Juni 11, 2026
To mark the start of the 2026 FIFA World Cup in Mexico, Canada, and the United States, we are pleased to invite you, together with our corporate member Coca-Cola, to a day dedicated entirely to soccer at the Austrian-American Society:
Presentation of the 2026 FIFA World Cup Study
Sports Sponsorship as a Marketing Tool – From the Pitch to the Brand
How is soccer perceived in Austria? To what extent do companies benefit from this World Cup? Which brands and companies are particularly prominent in the soccer context?
To mark this occasion, the Austrian-American Society invites you to a study presentation by the IMAS Institute in it´s City Lounge, where numerous private viewings will also take place in the upcoming weeks:
Austrian-American Society
Stallburggasse 2, 1010 Vienna
Thursday, June 11, 2026 10:00 a.m. (Doors open at 9:30 a.m.)
Panel:
Paul Christian Eiselsberg, Senior Research Director IMAS
Josef Pröll, Aufsichtsratsvorsitzender ÖFB
Max Eiselsberg, Hochschule St Pölten und Geschäftsführer Visiomedia
Lisa-Maria Moosbrugger, Marketing Director Coca-Cola Österreich
Philipp Bodzenta, Präsident Österreichisch-Amerikanische Gesellschaft